Why a website’s speed matters more than ever before

It’s 2021 and more business than ever before is done online. Your TV, movies, music, taxis, food and pretty much all you could need are at the touch of a button, on demand.

People expect everything, immediately. Next day delivery was deemed insufficient, so Amazon started offering same-day delivery. Google Maps and Waze trim that extra couple minutes from your journey. Deliveroo allows us to re-order the same food as last time, in a few clicks.

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Case Study: Sony PlayStation eCommerce platform architecture and development

The challenge At e3creative, we were challenged to plan, design, develop and maintain a brand new eCommerce platform for Sony PlayStation Europe, with a very tight deadline. It must be slick, secure and scalable, whilst serving customers across Europe in different languages, currencies and integrated with multiple regional warehouses.  Oh and I was to be…
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Case Study: Royal Ascot Ticketing Platform Architecture, Prototype and Development

The challenge Royal Ascot is one of the most prestigious events in the social calendar.  In 2016, I suggested replacing a traditional, paper-based invitation and ticket registration system for Royal Enclosure members, with a digital solution, which could reduce admin costs, improve efficiency but also increase sales of additional extras and bolt-ons.  Ticketing platform development…
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